Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

Bibliographic Details
Main Author: Holtz, Shel
Other Authors: Havens, John C, Johnson, Lynne d
Format: Book
Published: San Francisco, CA: Jossey-Bass, 2009.
Subjects:
Social media
Business communication -- > Blog
Customer relation -- > Management
Internet marketing -- > Management
Intractive marketing
Description
Item Description:Includes index
Physical Description:xiv,297p; 24cm.
ISBN:9780470293706

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