Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

Tactical transparency : how leaders can leverage social media to maximize value and build their brand /

Bibliographic Details
Main Author: Holtz, Shel
Other Authors: Havens, John C, Johnson, Lynne d
Format: Book
Published: San Francisco, CA: Jossey-Bass, 2009.
Subjects:
Social media
Business communication -- > Blog
Customer relation -- > Management
Internet marketing -- > Management
Intractive marketing
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245 0 0 |a Tactical transparency :   |b how leaders can leverage social media to maximize value and build their brand /   |c Shel Holtz and John C. Havens; foreword by Lynne d. Johnson. 
260 # # |a San Francisco, CA:   |b Jossey-Bass,   |c 2009. 
300 # # |a xiv,297p;   |c 24cm. 
500 # # |a Includes index 
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700 0 # |a Johnson, Lynne d  

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