APA (7th ed.) Citation

Heyman, J. (2008). All you need is good idea: How to create marketing messeges that actually get results. John Wiley and Sons.

Chicago Style (17th ed.) Citation

Heyman, Jay. All You Need Is Good Idea: How to Create Marketing Messeges That Actually Get Results. Hoboken, NJ: John Wiley and Sons, 2008.

MLA (8th ed.) Citation

Heyman, Jay. All You Need Is Good Idea: How to Create Marketing Messeges That Actually Get Results. John Wiley and Sons, 2008.