All you need is good idea : how to create marketing messeges that actually get results /

Bibliographic Details
Main Author: Heyman, Jay
Format: Book
Published: Hoboken, NJ: John Wiley and Sons, 2008.
Subjects:
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090 0 0 |a 658.8   |b HEY 
100 1 # |a Heyman, Jay 
245 0 0 |a All you need is good idea :   |b how to create marketing messeges that actually get results /   |c Jay H. Herman. 
260 # # |a Hoboken, NJ:   |b John Wiley and Sons,   |c 2008. 
300 # # |a xxix,236p;   |c 24cm. 
500 # # |a Includes bibliographical reference and index 
650 # 0 |a Advertising  
650 # 0 |a Marketing  
650 # 0 |a Small business --   |x Marketing