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| LEADER |
00638cam a2200205 7i4500 |
| 001 |
0000051618 |
| 005 |
20151104090000.0 |
| 005 |
##20151104170000.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9780470237915
|
| 039 |
# |
9 |
|y 201511041700
|z VLOAD
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| 090 |
0 |
0 |
|a 658.8
|b HEY
|
| 100 |
1 |
# |
|a Heyman, Jay
|
| 245 |
0 |
0 |
|a All you need is good idea :
|b how to create marketing messeges that actually get results /
|c Jay H. Herman.
|
| 260 |
# |
# |
|a Hoboken, NJ:
|b John Wiley and Sons,
|c 2008.
|
| 300 |
# |
# |
|a xxix,236p;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical reference and index
|
| 650 |
# |
0 |
|a Advertising
|
| 650 |
# |
0 |
|a Marketing
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| 650 |
# |
0 |
|a Small business --
|x Marketing
|