APA (7th ed.) Citation

Quelch, J. A., & Jocz, K. (2007). Greater good: How good marketing makes for better democaracy. Harvard Business Press.

Chicago Style (17th ed.) Citation

Quelch, John A., and Katherine Jocz. Greater Good: How Good Marketing Makes for Better Democaracy. Boston, MA: Harvard Business Press, 2007.

MLA (8th ed.) Citation

Quelch, John A., and Katherine Jocz. Greater Good: How Good Marketing Makes for Better Democaracy. Harvard Business Press, 2007.