STRATEGI LAUTAN BIRU : Cara Mencipta Ruang Pasaran yang Tiada Tandingan dan Menjadikan Persaingan Tidak Relevan /

STRATEGI LAUTAN BIRU : Cara Mencipta Ruang Pasaran yang Tiada Tandingan dan Menjadikan Persaingan Tidak Relevan /

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Bibliographic Details
Main Author:	Kim, W. Chan (Author)
Other Authors:	Mauborgne, Renee
Format:	Book
Language:	Malay
Published:	Pulau Pinang: USM Pulau Pinang dan UCSI Publishing House, 2011.
Subjects:	New product Market segmentation

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