Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan /

Strategi lautan biru : cara mencipta ruang pasaran yang tiada tandingan dan menjadikan persaingan tidak relevan /

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Bibliographic Details
Main Author:	Kim, W. Chan
Other Authors:	Mauborgne, Renee
Format:	Book
Published:	Pulau PInang: USM Pulau Pinang dan UCSI Publishing House, 2011.
Subjects:	New product Market segmentation

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