APA (7th ed.) Citation

McDonald, K. (2011). How to market to people not like you: Know it or blow it rules for reaching diverse customers. John Wiley and Sons.

Chicago Style (17th ed.) Citation

McDonald, Kelly. How to Market to People Not like You: Know It or Blow It Rules for Reaching Diverse Customers. Hoboken, NJ: John Wiley and Sons, 2011.

MLA (8th ed.) Citation

McDonald, Kelly. How to Market to People Not like You: Know It or Blow It Rules for Reaching Diverse Customers. John Wiley and Sons, 2011.