How to market to people not like you : know it or blow it rules for reaching diverse customers /

How to market to people not like you : know it or blow it rules for reaching diverse customers /

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Bibliographic Details
Main Author:	McDonald, Kelly
Format:	Book
Published:	Hoboken, NJ: John Wiley and Sons, 2011.
Subjects:	Consumer satisfaction Marketing

How to market to people not like you : know it or blow it rules for reaching diverse customers /

How to market to people not like you : know it or blow it rules for reaching diverse customers /

by McDonald, Kelly
Published 2011