The power of un-popular : a guide to building your brand for the audience who will love you(and why no one else matters) /

Bibliographic Details
Main Author: Napoletano, Erika
Format: Book
Published: Hoboken, NJ: John Wiley and Sons, 2012.
Subjects:
Description
Physical Description:xv, 202p: ill; 24cm.
ISBN:9781118134665