The power of un-popular : a guide to building your brand for the audience who will love you(and why no one else matters) /

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Bibliographic Details
Main Author:	Napoletano, Erika
Format:	Book
Published:	Hoboken, NJ: John Wiley and Sons, 2012.
Subjects:	Target marketing Branding (Marketing) Target marketing -- > Case studies Branding (Marketing) -- > Case studies

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