Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /

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Bibliographic Details
Main Author: Dooley, Roger
Format: Book
Published: Hoboken, NJ: John Wiley and Sons, 2012.
Subjects:
Consumers -- > Psychology
Marketing -- > Psychology aspects
Neuromarketing
Advertising -- > Psychology aspects
Description
Item Description:Includes index
Physical Description:xviii,286p; 23cm.
ISBN:9781118113363

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