Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /

Bibliographic Details
Main Author: Dooley, Roger
Format: Book
Published: Hoboken, NJ: John Wiley and Sons, 2012.
Subjects:
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090 0 0 |a 658.80019   |b DOO 
100 1 # |a Dooley, Roger 
245 0 0 |a Brainfluence :   |b 100 ways to persuade and convince consumers with neuromarketing /   |c Roger Dooley. 
260 # # |a Hoboken, NJ:   |b John Wiley and Sons,   |c 2012. 
300 # # |a xviii,286p;   |c 23cm. 
500 # # |a Includes index 
650 # 0 |a Consumers --   |x Psychology  
650 # 0 |a Marketing --   |x Psychology aspects  
650 # 0 |a Neuromarketing  
650 # 0 |a Advertising --   |x Psychology aspects