APA (7th ed.) Citation

Barwise, P., & Meehan, S. (2011). Beyond the familiar: Long-term growth through customer focus and innovation. Jossey-Bass.

Chicago Style (17th ed.) Citation

Barwise, Patrick, and Sean Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. San Francisco, CA: Jossey-Bass, 2011.

MLA (8th ed.) Citation

Barwise, Patrick, and Sean Meehan. Beyond the Familiar: Long-term Growth Through Customer Focus and Innovation. Jossey-Bass, 2011.