Beyond the familiar : long-term growth through customer focus and innovation /

Bibliographic Details
Main Author: Barwise, Patrick
Other Authors: Meehan, Sean
Format: Book
Published: San Francisco, CA: Jossey-Bass, 2011.
Subjects:
Description
Item Description:Includes bibliographical reference and index
Physical Description:x,174: ill; 23cm.
ISBN:9780470976319