APA (7th ed.) Citation

KING, R. (1995). Designing products and services that customers want. Productivity Press.

Chicago Style (17th ed.) Citation

KING, Robert. Designing Products and Services That Customers Want. Portland: Productivity Press, 1995.

MLA (8th ed.) Citation

KING, Robert. Designing Products and Services That Customers Want. Productivity Press, 1995.

Warning: These citations may not always be 100% accurate.