APA (7th ed.) Citation

Boyd, H. W., Stasch, S. S., & Westfall, R. (1981). Marketing research: Text and cases (5th ed.). Richard D. Irwin Inc.

Chicago Style (17th ed.) Citation

Boyd, Harper W., Stanley S. Stasch, and Ralph Westfall. Marketing Research: Text and Cases. 5th ed. Illinois: Richard D. Irwin Inc, 1981.

MLA (8th ed.) Citation

Boyd, Harper W., et al. Marketing Research: Text and Cases. 5th ed. Richard D. Irwin Inc, 1981.