APA (7th ed.) Citation

CANNON, T. (1986). Basic marketing: Principles and practice (2nd ed.). Holt, Rinehart & Winston.

Chicago Style (17th ed.) Citation

CANNON, Tom. Basic Marketing: Principles and Practice. 2nd ed. London: Holt, Rinehart & Winston, 1986.

MLA (8th ed.) Citation

CANNON, Tom. Basic Marketing: Principles and Practice. 2nd ed. Holt, Rinehart & Winston, 1986.

Warning: These citations may not always be 100% accurate.