APA (7th ed.) Citation

DALRYMPLE, D. J., & Parsons, L. J. (1982). Marketing management: Strategy and cases (3rd ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

DALRYMPLE, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 3rd ed. New York: John Wiley & Sons, 1982.

MLA (8th ed.) Citation

DALRYMPLE, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 3rd ed. John Wiley & Sons, 1982.