APA (7th ed.) Citation

DAVIS, K. R. (1981). Marketing management (4th ed.). John Wiley & Sons.

Chicago Style (17th ed.) Citation

DAVIS, Kenneth R. Marketing Management. 4th ed. New York: John Wiley & Sons, 1981.

MLA (8th ed.) Citation

DAVIS, Kenneth R. Marketing Management. 4th ed. John Wiley & Sons, 1981.