Kotler, P. (1984). Marketing management: Analysis, planning and control (5th ed.). Prentice-Hall Inc.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. New Jersey: Prentice-Hall Inc, 1984.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning and Control. 5th ed. Prentice-Hall Inc, 1984.
Warning: These citations may not always be 100% accurate.