Kotler, P. (1984). Marketing essentials. Prentice-Hall Inc.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Essentials. New Jersey: Prentice-Hall Inc, 1984.
MLA (8th ed.) CitationKotler, Philip. Marketing Essentials. Prentice-Hall Inc, 1984.
Warning: These citations may not always be 100% accurate.