APA (7th ed.) Citation

Lancaster, G., & Lester, M. (1993). Marketing management. McGraw-Hill Book.

Chicago Style (17th ed.) Citation

Lancaster, Geoff, and Massingham Lester. Marketing Management. London: McGraw-Hill Book, 1993.

MLA (8th ed.) Citation

Lancaster, Geoff, and Massingham Lester. Marketing Management. McGraw-Hill Book, 1993.