APA (7th ed.) Citation

(1984). Marketing management and strategy: A reader (3rd ed.). Prentice-Hall Inc.

Chicago Style (17th ed.) Citation

Marketing Management and Strategy: A Reader. 3rd ed. New Jersey: Prentice-Hall Inc, 1984.

MLA (8th ed.) Citation

Marketing Management and Strategy: A Reader. 3rd ed. Prentice-Hall Inc, 1984.

Warning: These citations may not always be 100% accurate.