APA (7th ed.) Citation

PRIDE, W. M. (1983). Marketing: Basic concepts and decisions (3rd ed.). Houghton Miff;in Company.

Chicago Style (17th ed.) Citation

PRIDE, William M. Marketing: Basic Concepts and Decisions. 3rd ed. Boston: Houghton Miff;in Company, 1983.

MLA (8th ed.) Citation

PRIDE, William M. Marketing: Basic Concepts and Decisions. 3rd ed. Houghton Miff;in Company, 1983.

Warning: These citations may not always be 100% accurate.