APA (7th ed.) Citation

McDONALD, M. H. B. (1995). Marketing plans: How to prepare them how to use them. Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDONALD, Malcolm H. B. Marketing Plans: How to Prepare Them How to Use Them. Oxford: Butterworth-Heinemann, 1995.

MLA (8th ed.) Citation

McDONALD, Malcolm H. B. Marketing Plans: How to Prepare Them How to Use Them. Butterworth-Heinemann, 1995.

Warning: These citations may not always be 100% accurate.