APA (7th ed.) Citation

FOURNIES, F. F. (1994). Why customers don't do what you want them to do and what to do about it. McGraw-Hill.

Chicago Style (17th ed.) Citation

FOURNIES, Ferdinand F. Why Customers Don't Do What You Want Them to Do and What to Do About It. New York: McGraw-Hill, 1994.

MLA (8th ed.) Citation

FOURNIES, Ferdinand F. Why Customers Don't Do What You Want Them to Do and What to Do About It. McGraw-Hill, 1994.