APA (7th ed.) Citation

DESATNICK, R. L. (1993). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization. Jossey-Bass.

Chicago Style (17th ed.) Citation

DESATNICK, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. San Francisco: Jossey-Bass, 1993.

MLA (8th ed.) Citation

DESATNICK, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. Jossey-Bass, 1993.