APA (7th ed.) Citation

Quelch, J. A. (1996). Cases in marketing management and strategy: An Asia- Pacific perspectiv. Prentice Hall.

Chicago Style (17th ed.) Citation

Quelch, John A. Cases in Marketing Management and Strategy: An Asia- Pacific Perspectiv. Singapore: Prentice Hall, 1996.

MLA (8th ed.) Citation

Quelch, John A. Cases in Marketing Management and Strategy: An Asia- Pacific Perspectiv. Prentice Hall, 1996.