APA (7th ed.) Citation

Aaker & Day, G. S. (1980). Marketing research: Private and public sector decisions. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Aaker and George S. Day. Marketing Research: Private and Public Sector Decisions. New York: John Wiley & Sons, 1980.

MLA (8th ed.) Citation

Aaker and George S. Day. Marketing Research: Private and Public Sector Decisions. John Wiley & Sons, 1980.

Warning: These citations may not always be 100% accurate.