APA (7th ed.) Citation

RUSSELL, F. A., Beach, F. H., & Bushkirk, R. H. (1982). Selling: Principles and practices (10th Edition.). McGraw-Hill Book Company.

Chicago Style (17th ed.) Citation

RUSSELL, Frederic A., Frank H. Beach, and Richard H. Bushkirk. Selling: Principles and Practices. 10th Edition. New York: McGraw-Hill Book Company, 1982.

MLA (8th ed.) Citation

RUSSELL, Frederic A., et al. Selling: Principles and Practices. 10th Edition. McGraw-Hill Book Company, 1982.