Contemporary advertising /

Bibliographic Details
Main Author: BOVEE, Courtland L.
Other Authors: Arens, William F.
Format: Book
Published: Illinois: Irwin, 1986.
Edition:2nd ed..
Subjects:
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245 0 0 |a Contemporary advertising /   |c Courtland L. Bovee, William F. Arens. 
250 # # |a 2nd ed.. 
260 # # |a Illinois:   |b Irwin,   |c 1986. 
300 # # |a 629 p;   |c 32cm. 
650 # 0 |a Advertising  
700 0 # |a Arens, William F.