APA (7th ed.) Citation

Jefkins, F. (1982). Introduction to marketing, advertising and public relations. Macmillan.

Chicago Style (17th ed.) Citation

Jefkins, Frank. Introduction to Marketing, Advertising and Public Relations. London: Macmillan, 1982.

MLA (8th ed.) Citation

Jefkins, Frank. Introduction to Marketing, Advertising and Public Relations. Macmillan, 1982.