APA (7th ed.) Citation

Zikmund, W. G. Customer relationship management: Integrating marketing strategy and information technology. Wiley.

Chicago Style (17th ed.) Citation

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Hoboken, N.J.:: Wiley.

MLA (8th ed.) Citation

Zikmund, William G. Customer Relationship Management: Integrating Marketing Strategy and Information Technology. Wiley.

Warning: These citations may not always be 100% accurate.