Customer relationship management : integrating marketing strategy and information technology /

Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Published: Hoboken, N.J.:: Wiley.
Subjects:
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245 1 0 |a Customer relationship management :   |b integrating marketing strategy and information technology /   |c William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert. 
260 # # |a Hoboken, N.J.::   |b Wiley. 
300 # # |a xix, 179 p:   |b ill.;   |c 24cm. 
504 # # |a Includes bibliographical references and index 
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650 # 0 |a Relationship marketing  
650 # 0 |a Customer relations--Management  
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