Customer relationship management : integrating marketing strategy and information technology /

Customer relationship management : integrating marketing strategy and information technology /

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Bibliographic Details
Main Author: Zikmund, William G.
Format: Book
Published: Hoboken, N.J.:: Wiley.
Subjects:
Customer relations > Management > Data processing
Relationship marketing
Customer relations > Management
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Customer relationship management : integrating marketing strategy and information technology /
by Zikmund, William G.
Published 2003
Show all versions (2)

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