How to market to people not like you : know it or blow it rules for reaching diverse customers /
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| Format: | Book |
| Published: |
Hoboken, New Jersey:
John Wiley & Son's, Inc,
2011.
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| Subjects: |
| Item Description: | Includes index |
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| Physical Description: | xxii,218p: ill; 24cm. |
| ISBN: | 9780470879009 |