APA (7th ed.) Citation

Barwise, P., & Meehan, S. (2011). Beyond the familiar: Long-term groeth through customer focus and innovation. John Wiley & Son's Inc.

Chicago Style (17th ed.) Citation

Barwise, Patrick, and Sean Meehan. Beyond the Familiar: Long-term Groeth Through Customer Focus and Innovation. San Francisco: John Wiley & Son's Inc, 2011.

MLA (8th ed.) Citation

Barwise, Patrick, and Sean Meehan. Beyond the Familiar: Long-term Groeth Through Customer Focus and Innovation. John Wiley & Son's Inc, 2011.