The power of un-popular : a guide to building your brand for the audience who will love you (and why no one else matters) /

The power of un-popular : a guide to building your brand for the audience who will love you (and why no one else matters) /

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Bibliographic Details
Main Author: Napoletano, Erika
Format: Book
Published: Hoboken, New Jersey: John Wiley & Son's Inc, 2012.
Subjects:
Target Marketing -- > Case Studies
Branding (Marketing) -- > Case Studies
Target marketing
Branding (Marketing)
Description
Physical Description:xx, 202p: ill; 24cm.
ISBN:9781118134665

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