The power of un-popular : a guide to building your brand for the audience who will love you (and why no one else matters) /

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Bibliographic Details
Main Author:	Napoletano, Erika
Format:	Book
Published:	Hoboken, New Jersey: John Wiley & Son's Inc, 2012.
Subjects:	Target Marketing -- > Case Studies Branding (Marketing) -- > Case Studies Target marketing Branding (Marketing)

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