Qualitative Marketing Research : A Cultural Approach /

Bibliographic Details
Main Author: Moisander, Johanna (Author)
Other Authors: Valtonen, Anu
Format: Book
Language:English
Published: Los Angeles SAGE PUBLICATIONS Ltd [2012?]
Series:Introducing qualitative methods series
Subjects:
Description
Physical Description:xi, 227 pages: illustrations; 24cm.
Bibliography:Includes bibliographical references and index
ISBN:9781412903813