APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevent (Expanded Edition.). Harvard Business Press. Co.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevent. Expanded Edition. Boston, Massachuestts: Harvard Business Press. Co, 2015.

MLA (8th ed.) Citation

Kim, W. Chan, and Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevent. Expanded Edition. Harvard Business Press. Co, 2015.