Blue ocean strategy : how to create uncontested market space and make the competition irrelevent /

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee, Renee
Format: Book
Published: Boston, Massachuestts: Harvard Business Press. Co, [2015].
Edition:Expanded Edition.
Subjects:
Description
Physical Description:xxviii,287 pages; 24cm.
Bibliography:Includes bibliographical references (pages 263-270) and index.
ISBN:9781625274496