Blue ocean strategy : how to create uncontested market space and make the competition irrelevent /

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee, Renee
Format: Book
Published: Boston, Massachuestts: Harvard Business Press. Co, [2015].
Edition:Expanded Edition.
Subjects:
LEADER 00891cam a2200241 7i4500
001 0000064849
005 20200724090000.0
005 ##20200724170400.0
003 ##MY-KlINT
020 # # |a 9781625274496  
039 # 9 |a 202007241704  |b Shela  |c 202007241703  |d Shela  |c 202007241702  |d Shela  |c 202007241702  |d Shela  |y 201602011013  |z suriati 
082 0 0 |a 658.802 
090 0 0 |a 658.802   |b KIM 
100 1 # |a Kim, W. Chan   |e author 
245 0 0 |a Blue ocean strategy :   |b how to create uncontested market space and make the competition irrelevent /   |c W. Chan Kim, Renee Mauborgne. 
250 # # |a Expanded Edition. 
260 # # |a Boston, Massachuestts:   |b Harvard Business Press. Co,   |c [2015]. 
264 # 0 |c ♭2015 
300 # # |a xxviii,287 pages;   |c 24cm. 
504 # # |a Includes bibliographical references (pages 263-270) and index. 
650 # 0 |a New product  
650 # 0 |a Market segmentation  
700 0 # |a Mauborgne, Renee, Renee