Blue Ocean Strategy : How to Create Uncontested Market Space and Make the Competition Irrelevant /

Bibliographic Details
Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Renee
Format: Book
Language:English
Edition:Expanded Edition.
Subjects:
Description
Item Description:Includes index
Physical Description:xxviii, 287 pages: illustrations; 24cm.
Bibliography:Bibliography: pages [263]-270
ISBN:9781625274496