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|a 9781625274496
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|a 201911081453
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|d rozila
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|d rozila
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|
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1 |
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|a Kim, W. Chan
|e author
|
| 245 |
1 |
0 |
|a Blue Ocean Strategy :
|b How to Create Uncontested Market Space and Make the Competition Irrelevant /
|c W.Chan Kim, Renee Mauborgne.
|
| 250 |
# |
# |
|a Expanded Edition.
|
| 264 |
# |
0 |
|a BOSTON, MASSACHUSETTS
|b HARVARD BUSINESS REVIEW PRESS
|c [2015]
|
| 264 |
# |
0 |
|c ♭ 2015
|
| 300 |
# |
# |
|a xxviii, 287 pages:
|b illustrations;
|c 24cm.
|
| 336 |
# |
# |
|a text
|2 rdacontent
|
| 337 |
# |
# |
|a unmediated
|2 rdamedia
|
| 338 |
# |
# |
|a volume
|2 rdacarrier
|
| 500 |
# |
# |
|a Includes index
|
| 504 |
# |
# |
|a Bibliography: pages [263]-270
|
| 583 |
# |
# |
|a LULUS
|
| 650 |
# |
0 |
|a Market segmentation
|
| 650 |
# |
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|a New products
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| 700 |
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|a Mauborgne, Renee
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