APA (7th ed.) Citation

Govindarajan, V., & Trimble, C. REVERSE INNOVATION: CREATE FAR FROM HOME, WIN EVERYWHERE.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. REVERSE INNOVATION: CREATE FAR FROM HOME, WIN EVERYWHERE.

MLA (8th ed.) Citation

Govindarajan, Vijay, and Chris Trimble. REVERSE INNOVATION: CREATE FAR FROM HOME, WIN EVERYWHERE.

Warning: These citations may not always be 100% accurate.