REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE /

REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE /

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Bibliographic Details
Main Author: Govindarajan, Vijay (Author)
Other Authors: Trimble, Chris
Format: Book
Language:English
Subjects:
Strategic planning -- > Case studies
Technological innovations -- > Management -- > Case studies
International business enterprises -- > Management -- > Case studies
Description
Item Description:Includes index
Physical Description:xv, 229 pages; 24cm.
Bibliography:Bibliography: pages [213]-216
ISBN:9781422157640

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