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REVERSE INNOVATION :
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REVERSE INNOVATION : CREATE FAR FROM HOME, WIN EVERYWHERE /
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Bibliographic Details
Main Author:
Govindarajan, Vijay
(Author)
Other Authors:
Trimble, Chris
Format:
Book
Language:
English
Subjects:
Strategic planning --
>
Case studies
Technological innovations --
>
Management --
>
Case studies
International business enterprises --
>
Management --
>
Case studies
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Description
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Reverse innovation : create far from home, win everywhere /
by
Govindarajan, Vijay
Published 2012
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