Lowenstein, M. W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications.
Chicago Style (17th ed.) CitationLowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications.
MLA (8th ed.) CitationLowenstein, Michael W. Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and Applications.
Warning: These citations may not always be 100% accurate.